Privacy policy

OUR COMMITMENT TO OUR CONSUMERS

Lux 47 Co., LLC (“Lux 47 Co.”) is committed to building a lasting and meaningful relationship with you, our consumer, and we recognize that this relationship must be built on mutual trust. This privacy policy sets forth how we collect, use and safeguard information you entrust with us. Lux 47 Co. collects data to provide you the best skincare products, shopping experience and personalization from our brand.

Everything we do, and the data we collect, is in pursuit of giving you, our customer, better products, improved services, and an overall better shopping experience. Simplicity is what we strive for.

  1. We collect and use data to shape your shopping experience with recommended products and offers.
  2. We use data for tailored advertising and communications
  3. We respect your privacy and choices. You can opt-out at any time.
  4. We do not sell your data.
  5. We require partners to abide by the law and protect your information.
  6. We will continue to evolve and update our privacy and security practices because retaining your trust is important to us.

This Privacy Policy describes how Lux47Co.com (the “Site” ,“we”, and advertising) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This privacy policy does not cover information that you submit on third party websites, apps, social platforms (“Platforms”) even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter or You Tube, that information is governed by the privacy policies on those Platforms.

How We Collect Information

When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. 

Lux 47 Co. collects information that you provide to us, information from your engagement with our site, advertising and media, and information from third parties who have gained your consent to share it. We may combine information that we collect via one method (e.g., from a website, our digital advertising) with another method (e.g., an offline event). We do this to get a more complete view of preferences for our bath, body, and grooming products, which, in turn, allows us to serve you better and with more customization. 

Here are some examples of the type of information we collect and how we may use it:

Personal Information You Provide: 

When you create an account on a Lux 47 Co. site, make purchases with us online, join a loyalty program, enter a contest, share photograph, video or product reviews, sign up to receive offers or email, we collect the information that you provide to us. This information includes Personal Information (information that can be used to identify you as an individual) such as your name, social media handle, email, telephone number, home address, billing address and payment information (such as account or credit card number). We also collect information about your skincare preference, your use of our site, demographic, and interests so that we can customize your experiences. 

You may also be able to register and log in using a social media account, including your Facebook account. When you use a social media account to log into the site, you may also be able to use certain social features on the site. For Facebook log in, Facebook will ask your permission to share certain information from your Facebook account with the site. This may include your first name, last name, gender, profile picture. This information is collected by Facebook and is provided to us under the terms of Facebook’s privacy policy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account.

Device Identifiers: 

We and our third party service providers automatically may collect an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sites or on third party websites that publish our advertising. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. For mobile devices, a Device Identifier is a unique string of numbers and letters stored on your mobile device that identifies it. We may use a Device Identifier to, among other things, administer the Sites, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information.

Mobile Services: 

Our site may offer the option of opt–in, geo–location services and push notifications. Geo-location services provide location–based content and services, such as store locators, local weather, promotional offers and other personalized content. Push notifications can include discounts, reminders or details about local events or promotions. Most mobile devices allow you to turn off location services or push notifications. If you consent to location services, we will collect information about the Wi–fi routers closest to you and the cell IDs of the towers closest to you to provide location–based content and services.

Pixels: 

In some of our email messages, we use click through URLs that will bring you to content on our sites. We also use pixel tags to understand whether our emails are read or opened. We use learning from this information to improve our messages, reduce frequency of messages to you or determine interest in content we share. 

Information From Third Parties: 

We receive information from third party partners, such as publishers that run our advertising. This information includes marketing and demographic data, analytics information, and offline records. We may also receive information from other companies that collect or aggregate information from publicly available databases or if you consented to allow them to use and share your information. This might be de-identified information about purchasing patterns, location of shoppers and sites that are of interest to our consumers.

Cookies and Other Technologies: 

Our site, applications, email messages, and advertisements may use cookies and other technologies such as pixel tags and web beacons. These technologies are used for analytic purposes to help us understand usage of our site (what works and what does not). They also help us to measure the effectiveness of our advertisements, content and digital services. Cookies also provide functional purposes to remember what choices you make on our site so we can enhance our offer (such as personalizing certain webpages or adding videos you have requested).

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org. However, please be aware that some features and services on our site may not work properly because we may not be able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Why We Collect Information?

Everything we do, and the data we collect, is in pursuit of bringing simplicity to your life. We use information to provide better products, services, customization and offers from Lux 47 Co. For example, we use information to:

      1. Provide tailored content, services, advertisements and offers
      2. Respond to questions and providing news, emails/communication from us
      3. Administer and manage your account or loyalty program membership (if available)
      4. Verify your identity and preventing fraud
      5. Fulfill product purchases
      6. Contact you, send notice of changes to a Lux 47 Co. policy
      7. Improve effectiveness of our Site, customer service, and product offerings
      8. Conduct research and analytics
      9. Allowing log in, sharing and use of our content with a social media account
      10. Provide shipping and other rewards 
      11. Post your content and consumer reviews on the site, our social media pages and related third party sites feature our brand and products
      12. Enforce our terms of use and complying with applicable laws

Why We Share Personal Information

We will not disclose your Personal Information to third parties outside of the Lux 47 Co. brand for their own independent marketing or business purposes without your consent unless for the following limited purposes:

Third Parties Providing Services On Our Behalf: 

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. We share information with third party service providers that host or assist with technical operation of our Sites, provide analytics, process orders, transactions and payments, provide customer service, loyalty program administration, redemption; or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance. We may also share non-identifying information, such as aggregate statistics or usage information, with third parties.

Your Agreement to Have Your Personal Information Shared: 

In connection with advertising or our Sites, you may be asked to opt–in to receive information and/or marketing offers from someone else, or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook, Instagram, Twitter, to name a few. If you agree to have your Personal Information shared with a third party, your Personal Information will be disclosed to the third party and will be subject to the privacy policy and business practices of that third party.

Business Transfers: 

We may share information with other entities and affiliates of the Lux 47 Co. As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or our assets, or assets related to the Sites, Personal Information, Usage Information, and any other information that we have collected may be disclosed to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties

Legal Disclosure: 

Lux 47 Co., LLC may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier, (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Site or the public.

Children: 

Lux 47 Co.'s site is not intended for children under 13. We do not intentionally collect, use or disclose personally identifiable information from anyone under 13 years of age. If you are under the age of 13, please do not attempt to provide any personal information about yourself to us. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian's consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records as quickly as possible. If you believe that we might have any information from or about a child under age 13, please contact us.

Parental participation.

 We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and we encourage parents to teach their children about safe internet use practices.

Security of Your Information: 

Lux 47 Co. maintains reasonable safeguards to protect Personal Information against loss, unauthorized use, disclosure or destruction and when transferring information for processing and requires third parties providing services on our behalf to do the same. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us.

Other Sites: 

This Site may contain links to third party sites that are not owned or operated by Lux 47 Co. This includes links from advertisers, sponsors and/or partners that may use our logo(s) as part of a co–branding or co–marketing agreement. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies or other tracking technologies to your device; they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site that appears or claims that it is our Site (including those linked to through an email or social networking page). The Site may make available chat rooms, forums, message boards, and news groups. Remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this Privacy and Cookie Notice.

Interest-Based (Behavioral) Advertising and AdChoices:

We use third party companies to serve advertisements, measure the performance and engagement with our ads, provide analytic, preference, and interest information. In some instances, these ad network providers, advertisers, sponsors, and/or analytics service providers may use their own tracking technology to capture information about your device, use and engagement online.

You can opt out of receiving targeted advertising through the Network Advertising Initiative (NAI) Opt–Out Page. Options are Device-specific, so if you use multiple Devices, you should opt out on each one.  Even if you opt-out of targeted advertising, you may still see our advertisements while you are browsing, but they may not be targeted to you based on your interests.

For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We may also use, Facebook (META, as of October 28, 2021), Instagram, Twitter, and or YouTube to help us understand how our customers use the Site.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

TEXT/SMS Message Consent and Opt-Out: 

If you choose, you can provide your mobile phone number to receive text message alerts from our site to receive product and/or event information, tips or promotions. You agree that by providing your mobile phone number you expressly consent to receive automated marketing text messages from us to the mobile phone number provided. Consent is not required to purchase goods or services. Message and data rates will apply, and you should check the rates of your mobile carrier. You can opt out from further text marketing communications by texting STOP to the SMS number used by Lux 47 Co. to contact you.

We may share your mobile phone number with service providers with whom we contract to assist us with the above activities, but we will not share your mobile phone number with third parties for their own marketing purposes without your consent. Text Messages are distributed via third party mobile network providers and, therefore, we cannot control certain factors relating to message delivery. Depending on the recipient's mobile carrier, it may not be possible to transmit the text message to the recipient successfully; nor is content available on all carriers. We do not claim or guarantee availability or performance of this service, including liability for transmission delays or message failures.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis (Outside US and its territories) (if applicable)

Consent To Processing Of Information In The Unite States And Other Jurisdictions:

This Site is governed by and operated in, and in accordance with the laws of, the United States, and are intended for the enjoyment of residents of the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Site, or providing us with any information, you (a) acknowledge that the Site is subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention:

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making:

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your Rights

GDPR:

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA:

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.

To be eligible to opt-out, you must be browsing from California.

Do Not Track:

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

If you are not satisfied with our response to your request, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority

Changes and Policy Updates:

We may update information on the Site and /or this Privacy Policy at any time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Any changes/updates will be effective immediately upon the publication of the revisions.

Contact Us

If you have questions about Privacy, or if you would like to make a complaint, please contact us by e-mail at Amina@lux47.com

Updated: January 2023